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Writing for the Web
Who should attend?
This half day course is designed for people who want to know how to make their web content more punchy and beneficial to as many user groups as possible. This typically includes:
- Content writers
- Web developers
- Web site editors
- Internal communications teams
- Marketing managers
You may work for an agency, a corporate firm, a local council, or anyone that is keen on driving accessibility forwards in their business.
What will I achieve?
On successful completion of this course, participants will:
- Writing relevant link copy
- Writing relevant ALT tags
- Optimising copy to ensure a better read
- Be comfortable highlighting keywords; using bulleted lists; start with the conclusion.
- Be comfortable using headlines and subheads; lists, captions, and hyperlinks.
- Able to tell an comfortable reading sentence length
Course content
This half day course provides delegates with practical examples, comprehensive notes, guidelines and sources of reference.
The course can be tailored to meet the needs of your team and your organisation, but typical course content includes:
- Understanding the medium and its uses
- Optimise your copy
- Learn the Search Engine Optimisation benefits
- Be comfortable highlighting keywords; using bulleted lists; start with the conclusion.
- Be comfortable using headlines and subheads; lists, captions, and hyperlinks.
- Able to tell an comfortable reading sentence length
We have trained
We have trained people from Vodafone, Macmillan, Midlands Coop, Save The Children, Help the Aged, AbstractMRM, ESRC, Woking Borough Council, Hastings Borough Council, Pernod Ricard, Hermes, English Heritage, Princes Trust, KPMG, BDO Stoy Hayward, The Stationary Office, British Library, Stroud and Swindon, AXA PPP Healthcare, Ecclesiastical, Elsevier and more.
Time
09.30am - 13.00pm
Pricing
The maximum number of participants at our central london training facility is 8 per course and prices are £175 + VAT per head.
Location
BSG House
226-236 City Road
London EC1V 2TT
View map to course (Links to Multimap.com)
London Underground Stations:
Please visit www.thetube.com for the latest
updates on how services are running.
Old Street (Northern Line)
Angel (Northern Line)
Liverpool Street (Central, Circle, Hammersmith & City and Metropolitan
lines)
Mainline Stations:
Please visit www.transportforlondon.gov.uk
for the latest updates and how services are running.
Liverpool Street (10 minute walk)
Kings Cross (10 minute walk)
Bus Station:
Liverpool Street bus station
(10 minute walk)
Access by car:
Parking: There are a number of car parks nearby, marked "P" on the Map.
For further details of NCP car parks please visit www.ncp.co.uk
Book your place on the course
Sign up now to secure your place on our Writing for the web training course!
We offer a 15% discount if the same candidate books on more than one course.